The Coffee Shops wins Platinum MarCom Award for 2027 media kit

The Coffee Shops earned a Platinum MarCom Award for its 2027 Media Kit, a first-person sales and brand storytelling tool built around its construction-industry digital communities. The win highlights how the company is packaging audience data, sponsorships and cross-platform marketing into a more immersive pitch to advertisers and partners.

Why it matters: - The Platinum MarCom Award signals industry recognition for The Coffee Shops’ approach to selling media through storytelling, design and audience engagement. - The 2027 Media Kit is meant to help advertisers, manufacturers, distributors, contractors, associations and other partners understand the company’s connected publishing network and marketing options. - The award underscores how construction-trades media brands are competing on both content and presentation, not just reach.

What happened: - The Coffee Shops won a Platinum Award in the 2026 MarCom Awards competition for its 2027 Media Kit. - The award announcement was dated Oct. 20, 2026, from Sisters, Oregon. - The media kit was built around a first-person point of view to showcase the company’s digital publishing ecosystem. - Heidi J. Ellsworth, CEO and president of The Coffee Shops, said the recognition validated the team’s creativity, strategy and collaboration.

The details: - The media kit is designed as more than a standard packet of ad opportunities and audience statistics. - The publication uses immersive storytelling to invite readers into the brand experience. - Joshua Smith, principal designer at The Coffee Shops, developed and executed the visual concept. - The kit draws on the identities of RoofersCoffeeShop®, MetalCoffeeShop®, CoatingsCoffeeShop®, OutdoorCoffeeShop™ and AskARoofer®. - The design includes custom illustrations, iconography, clean infographics and modular layouts. - The media kit presents audience demographics, multimedia offerings, sponsorship programs, partnership opportunities and integrated marketing solutions. - The publication also shows how the company connects editorial storytelling, podcasts, webinars, videos, social media, education and cross-platform campaigns. - The 2026 MarCom Awards drew more than 6,000 entries from the United States, Canada and 41 countries. - Winners were chosen from more than 300 categories across print, web, video and strategic communications. - MarCom Awards is administered by the Association of Marketing and Communication Professionals, or AMCP. - Judges evaluated entries on creativity, execution, message effectiveness and overall impact. - The competition considered each project on its own merits. - The release included a link to download the media kit: Download the 2027 Media Kit.

Between the lines: - The media kit is also a branding exercise for The Coffee Shops’ broader network, not just a sales document. - The first-person format suggests the company wants prospects to experience the communities as a living media environment rather than a static rate card. - The award may help The Coffee Shops strengthen credibility with advertisers looking for niche audience reach in the construction trades.

What's next: - The Coffee Shops is likely to use the award to promote the 2027 Media Kit and its broader sponsorship and partnership offerings. - The company’s social channels and online communities remain a primary way for the brand to distribute its content and engage industry audiences.

The bottom line: - The Coffee Shops turned a media kit into a storytelling product — and MarCom judged it among the best in the competition.