BiCE marks 100 years with 100 days of celebrations in Palm Beach and Naples

BiCE Restaurant Group is celebrating its centennial from Oct. 1 through Jan. 8 with daily gift-card giveaways, a new private-label pasta sauce and guest story submissions at its Palm Beach and Naples restaurants. The milestone highlights four generations of Ruggeri family hospitality that began in Milan in 1926.

Why it matters: - BiCE Restaurant Group is using its 100th anniversary to turn a family milestone into a customer event across Palm Beach and Naples. - The celebration reinforces the Ruggeri family’s long-running brand as it looks to the next generation of the business. - The centennial promotion gives diners a chance to win daily rewards while spotlighting the company’s Italian heritage.

What happened: - BiCE Restaurant Group launched “100 Days of Grazie” beginning Oct. 1 and running through Jan. 8. - BiCE Palm Beach and BiCE Naples are leading the centennial celebration. - The restaurant brand was founded in Milan in 1926 by Beatrice “Bice” Ruggeri. - The celebration marks 100 years of the family business and four generations of Ruggeri hospitality.

The details: - One guest will be randomly selected each day from that day’s OpenTable reservations to receive a $100 BiCE gift card. - The daily drawing will run for 100 days. - Raffaele Ruggeri, a third-generation family member and head of the restaurant group, created BiCE’s first private-label pasta sauce for the anniversary. - The sauce uses hand-selected ingredients sourced from Italy. - Guests from any BiCE location can email stories about special moments at the restaurants to info@bicegroup.com. - BiCE said selected stories may appear on its website or social channels. - The company also operates BiCE Ristorantes in Naples and Orlando, plus franchise locations worldwide. - The Ruggeri family operates Café Med in West Palm Beach and Eugene, Oregon, and Salute in Palm Beach.

Between the lines: - The centennial effort blends nostalgia with a customer-acquisition push, using daily reservations and social sharing to keep diners engaged for more than three months. - Raffaele Ruggeri framed the anniversary as a thank-you to employees and guests, while also pointing to continuity for the next generation. - The family story centers on Beatrice Ruggeri’s original idea of bringing people together around the table, then expanding that model across decades and geographies.

What's next: - The daily gift-card drawings will continue through Jan. 8. - BiCE is encouraging guests to send in personal stories during the anniversary period. - The new private-label pasta sauce adds a product tied directly to the centennial celebration. - The restaurant group is positioning the milestone as a bridge to its next 100 years.